A message from our founder
I started The Third Half Club because of a question I found myself asking more and more:
What if the version of success I’d spent years building wasn’t the version I wanted anymore?
On paper, things were going well. I’d built a successful career, worked with brilliant people and achieved many of the things I’d once set out to achieve. But somewhere along the way, I realised I’d become very good at pursuing the next thing without always stopping to ask whether it was still the right thing for me.
That experience made me curious.
I started thinking about how much of life we see through its outcomes. The promotion. The business. The medal. The relationship. The big decision. The new beginning.
We see where people end up, but rarely everything that happened in between — the doubts, wrong turns, trade-offs, changes of mind, moments of courage and quiet realisations that shaped who they became.
And yet, I think those are often the most valuable parts of the story.
The Third Half Club was created to make more space for them.
The phrase “The Third Half” comes from sport. It’s what happens after the game — when people come together, reflect on what happened, and share the stories behind it.
I think our lives have Third Halves too.
They’re the moments when we stop long enough to reflect on what we’ve learned, question what we thought we wanted, see things from a different perspective and —sometimes — redefine what winning means to us.
They can happen at any age, at any stage, and more than once.
Because our lives aren’t a straight line towards a single definition of success. We learn. We build. We pursue. We change. We reflect. We evolve.
And sometimes, we redefine.
My hope is that The Third Half Club becomes a place where hearing someone else’s entire human journey will help you think differently about your own. Not because their answer should become yours, but because another perspective can sometimes be the thing that helps us give ourselves permission to ask a different question — or take a step we’ve been thinking about for a long time.
I don’t know exactly what The Third Half Club will become. And, in some ways, that feels fitting.
But I know what I want it to stand for: curiosity over judgement, perspective over prescription, and the belief that none of us should be defined by a single chapter.
Whatever chapter you’re in, I’m glad you’re here
Lakin Eddy Founder, The Third Half Club
About Lakin
Born in Texas, USA and raised in Alabama, Lakin attended Spain Park High School in Birmingham before going on to Auburn University. A multi-sport athlete for much of her life, she was a student-athlete on Auburn’s Women’s Golf Team while studying Business Administration. In the fall of her senior year, Lakin participated in Semester at Sea, one of the world’s premier global study-abroad programs, traveling by ship to 14 countries while studying international business and immersing herself in different cultures. That semester sparked a deeper curiosity about the world and the different paths a life can take - ideas that would continue to shape her perspective on change, purpose and what comes next.
After graduating, Lakin remained at Auburn to pursue her MBA while working in the university’s Athletics Marketing department. Her experiences in sport, both personally and professionally, helped shape her understanding of ambition, discipline, identity and the many ways we define success.
Following her MBA, Lakin embarked on what would become an almost decade-long career in Big Four consulting, a journey that ultimately took her from the United States to London in 2021. She spent much of her career helping Financial Services organisations plan and execute large-scale transformations, before serving three years as Chief of Staff to a senior leader within the Financial Services business. The role gave her a front-row seat to leadership, strategy, organisational change and the realities behind high-performing careers.
After leaving Big Four consulting, Lakin spent a brief period working in the CEO Office of a global FinTech. What initially looked like the next step in a successful corporate career instead became a catalyst for something different. It prompted her to question the version of success she had spent years building, reconsider what she wanted from the next chapter of her life, and ultimately make the leap into entrepreneurship.